Eastern Hills Mall continues to expand its retail mix by welcoming Giftology, a specialty retailer that offers brand-name, high-end gifts and collectibles.

Brand names that Giftology will carry include Brighton, Vera Bradley, Pandora, JPK Paris, Waxing Poetic, Nambe, Simon Pearce and Spartina 449.

“We are delighted to be welcoming Giftology to Eastern Hills Mall,” said general manager Russ Fulton. “They carry such a fantastic variety of brands that our shoppers will be thrilled with.”

Giftology’s tentative opening date is Nov. 15. It will be located in the Sears concourse next to Bath and Body Works.

“We ’re very excited to open in the area, since there is a big demand for our product lines,” said Camile Hannoush, owner of Giftology. “This is a new concept for our family business that we’re introducing to specific markets, such as Buffalo, where we know our business can grow.”

Giftology is currently hiring sales associates for its new location. E-mail giftology@aol.com.