Weekly Feature



2012-03-14 / Business

Piano & Organ Center helps people make music

by ANDREA KIMBRIEL
Editor


Alex Tkaczevski plays one of the instruments for sale at the Piano & Organ Center, located in Eastern Hills Mall. Alex Tkaczevski plays one of the instruments for sale at the Piano & Organ Center, located in Eastern Hills Mall. The Piano & Organ Center opened at Eastern Hills Mall in September and recently moved to a space across from Dave & Busters.

It offers new and used instruments for sale, as well as piano and organ lessons. The company, founded in Syracuse, has been in existence for 30 years and also has locations in Rochester and Watertown, N.Y.

Eastman School of Music bought its new practice and upright pianos through the company last summer, a feather in the Piano & Organ Center’s cap, according to Alex Tkaczevski, sales and piano instructor.

The store is an authorized Lowrey organ dealer, and the Rochester location is a Yamaha piano dealer authorized to sell throughout Western New York, said Tkaczevski. The company also has products from brands such as Wurlitzer, Kimball, Allen, Kurzweil, Korg, Samick Digital and Galileo Music.

Yamahas are probably the best pianos being made now due to the high standards of production that ensure quality consistency, said Tkaczevski.

The company is also known for its innovation. Stanford University,

Tkaczevski’s alma mater, conducts research for Yamaha.

His favorite instrument at the store is the new Yamaha Avant- Grand.

“It has a very beautiful sound,” he said. “What’s special about this is it has the benefits of both the acoustic and digital technology.”

Its musical action is all wood, but its digital quality is from a 9-foot concert grand. It’s like purchasing a grand piano for the price of an upright and is popular with musicians such as jazz artist Chick Corea.

Adults can attend group organ lessons using the Lowrey Magic program, which is designed to make music “just plain fun.” Private piano lessons are offered for those 5 and older.

When someone comes in looking for an instrument, staff members help them find an instrument within their price range that meets their needs, said Tkaczevski. They weigh the benefits of digital versus acoustic. Digital instruments don’t need to be tuned, are less expensive and are lighter, but acoustic instruments have a fuller, richer sound and a more dynamic range.

“When someone comes in, we encourage them to play every instrument — see how they’re different,” he said.

A number of instruments are on display, including the 61-key “My First Piano,” in pink or blue designed for children 10 and younger. It’s the same height as a real piano, and the keys are the same size, so it’s not a toy, he said.

The mall location also sells sheet music, ranging from classical to Lady GaGa.

The growing staff includes a technician who tunes the pianos.

The Piano & Organ Center works with movers who transport the instruments for purchasers and covers the initial tuning for acoustic instruments. It also offers a full upgrade policy that allows people to trade in instruments at a specific time period, such as after two or five years, for an upgrade and be repaid what they spent on their original purchase.

The Piano & Organ Center is open each day, and the mall location is conveniently situated to service the Clarence, Williamsville, Lancaster and Cheektowaga communities, he said.

For more information, stop by the store or call 578-5168.

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