Weekly Feature



2018-08-08 / Business

Buffalo Bills partner with Rally for shuttling fans

Pegula Sports and Entertainment recently announced a partnership between the Buffalo Bills and Rally that will bring crowd-powered travel to Bills fans on game day. Rally has become the official fan shuttle of the Buffalo Bills and will provide shared bus rides for fans from across Western New York to games and events at New Era Field, beginning with the Bills preseason opener on Thursday, Aug. 9, against Carolina.

“Beginning this season, Bills fans will have another transportation option that will help simplify their enjoyment of the game day experience,” said Erica Muhleman, Pegula Sports and Entertainment’s executive vice president of business development. “Rally will give our fans another way to enjoy New Era Field’s exciting tailgating atmosphere, along with the game action, along with a pre-arranged ride home. This service will be a great benefit to Bills fans this season and beyond.”

Rally’s crowdsourcing platform has enabled hundreds of thousands of fans to attend the top sports and music events in North America.

To book a trip, fans use the Rally app or go to http://rally.co and select the event they wish to attend. From there, they are able to select from a number of pickup locations. Riders can book single rides, or enough for a whole group without the need to draw straws for the designated driver. They can also request a new Rally Point (pickup) in their hometown, as trips are confirmed wherever there’s demand.

Fans mingle and meet at their local Rally Point and are able to watch as the bus approaches in real-time on the Rally app. Also, Rally allows food and beverage onboard and stores fans’ tailgating gear in the undercarriage of the bus for safekeeping during the event.

“The Bills Backers were one of the first fan clubs to embrace Rally, and so we naturally found the Buffalo Bills to be a perfect partner to help us build the model for the whole NFL,” said Numaan Akram, founder and CEO of Rally.

Once riders hop on the Rally bus, they’ll be able to use all the amenities onboard: WiFi, video screens, a restroom, bucket seats and storage. Rally buses typically arrive three hours before kickoff, allowing time to tailgate in the bus lot, but riders can also request personalized schedules.

Customizable and demand-driven routes will be available in U.S. and Canadian cities surrounding New Era Field, with discount pricing for early birds and season ticket members.

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